Our Team – Experts in Healthcare Marketing
KGBTexas has assembled a team of highly qualified and experienced healthcare marketing professionals to help provide a “total solution” to our clients. Collectively, our team has worked with hospitals, provider groups, insurance companies, medical device companies and others in the healthcare industry. We understand “healthcare lingo” and come to the table with proven expertise in your industry to become a trusted partner.
Katie Gardner Harvey: Founder, CEO
Katie began her agency at the age of 24 with one employee — herself — and $2,000. In 17 years she has grown her full-service public relations and advertising firm from its humble origins to a debt-free, multi-million dollar company. KGBTexas is now one of the largest, woman-owned strategic communication agencies in Texas and employs nearly 40 full-time people.
Pat Riley: COO
More than 20 years of marketing and advertising experience along with graduate degrees in business and health care administration make Pat a strategic resource for KGBTexas clients. He has professional advertising agency experience and has held senior marketing positions for health systems, hospitals and managed care firms. Pat’s health care experience includes Vanguard Health System, The Baptist Health System, Trinity-Mother Frances Health System and Valley Baptist Health System.
Jill Byrd: Director of Public Relations
With more than a decade of experience on both the client and agency side, Jill recognizes that public relations is more than just effective communication, it is about relationships. From a marketing assistant at the Illinois State University Student Health Services to the director of public information at the Cancer Therapy & Research Center at the University of Texas Health Science Center to guiding various health care and physician groups in between, Jill understands that the most strategic marketing and public relations plans often require a combination of communication methods including print, spoken, electronic or across social media.
Melody Adams: Director of Advertising
Melody actively develops and executes fully integrated advertising campaigns, strategic brand management and account planning for prominent healthcare clients including CHRISTUS Hospital in Southeast Texas. Her experience in design and marketing within the health care industry ranges includes national organizations, hospitals, medical practices, device manufacturers, pharmaceutical companies, hospital foundations as well as dental and vision practices. Melody has worked with national clients such as Susan G. Komen for the Cure, Accredo Health Group, Medtronic and Studer Group as well as regional medical brands such as St. Bernards Healthcare, Doctor’s Health Group and Healthcare Medical Group.
Jeff Coyle: Director of Public Affairs
Jeff is responsible for helping KGBTexas clients successfully navigate sensitive political environments and strategically communicate with a variety of stakeholders including elected officials, community leaders, advocacy groups and the media. Prior to joining KGBTexas, Jeff was an award-winning broadcast journalist for San Antonio’s NBC affiliate WOAI-TV. As chief legislative and city hall reporter, he led the station’s coverage of public policy issues relating to transportation, inner city revitalization, flood control and property taxation.
