City of San Antonio / San Antonio International Airport (SAT) Vision 2050 Airport Master Plan
In 2009, the City of San Antonio Aviation Department assembled a team to develop a long‐term master plan for the San Antonio International Airport (SAT). The Federal Aviation Administration (FAA) encourages airports to develop master plans approximately every 10 years. SAT’s last master plan was completed in 1998. The new master plan must address the airport’s long‐term role in the region and how it best serves as an engine for economic growth, enhances trade relationships, facilitates an integrated multimodal transportation system and protects the region’s natural, historical and cultural resources.
KGBTexas developed a strategic communications plan to educate the media and ensure stakeholders are informed throughout the 18-month project. KGBTexas created a brand identity consisting of a name, logo and tagline, in addition to a message platform serving as the foundation for all information communicated through the airport’s website. KGBTexas consulted with the City of San Antonio’s Aviation Department and City Manager’s Office to identify and recruit approximately 100 individuals to serve on three advisory committees to guide the project team in shaping the plan. Each committee includes local representatives from the fields of government, business, military, tourism, transportation, environment, real estate, neighborhoods and the arts.
The plan's first public meeting was held in May 2010 and was well attended. The project received extensive print, television and radio media coverage. Advisory committee members have been effective advocates for the plan and input from the community is being incorporated into the final recommendations.