At KGBTexas, we have media planning and placement covered. From traditional channels – including TV, radio and outdoor – to the newest trends online, we take an integrated approach utilizing the latest media and market research to arrive at the most effective and efficient mix. It’s all about reach. And we can reach anyone, anywhere.
CHRISTUS Santa Rosa
Our buyer placed media buys for the Bariatric and Branding broadcast media schedules in 2011. She negotiated an average of 18% added value above the paid investment for the Branding schedules and 36% added value on top of the paid investment for the Bariatric schedules. The media buys totaled approximately $140K per campaign.
Our buyer also negotiated spot television placement within the Oprah series finale back in May. Based on our buyer's relationship with the media vendor, she was able to achieve spot placement inside the program within the first half hour which reached a large local audience. Television was a key medium for the Branding campaign and this specific placement enhanced the delivery of the ad message reaching a large audience.
Our buyer also negotiated spot television placement within one of the NBA Finals Games back in May. Typically in sporting events such as the NBA Finals, local spot placement falls either right before or right after the sporting event. Based on our buyer's relationship with the media vendor, she was able to achieve spot placement inside the program.
City of San Antonio Bike Campaign
Our buyer placed media buys for the City of San Antonio Get Cyched Campaign launch in 2010. She negotiated 20% added value above the paid investment. The media buy totaled approximately $200K.
23% in additional outdoor postings was negotiated for the client in the 2010 campaign effort. Outdoor was a key medium for the campaign and negotiating this amount in added value enhanced the campaign message city-wide.