Harnessing the Power of Storytelling in Advertising
Storytelling can change perspective, influence thought, inspire action and sway opinion. Little wonder that storytelling is fundamental to successful marketing and advertising in today’s environment. In our latest blog, we discuss how we harnessed the power of storytelling for our client Howard Energy Partners in our award-winning campaign, Nueva Era.
Why Marketers Shouldn’t Ignore the Elastic Generation in Advertising
What we know as Baby Boomers has been renamed as the Elastic Generation, defined as age 50-70. The women in this group pose a big opportunity for marketers to flip the script. A recent report indicates that nearly 75% of Elastic Generation women ignore advertising because they find the messaging patronizing, annoying, stereotyped and out-of-touch. Our latest blog dives more into this generation and their perspective for better insight on how we can market and advertise to them more effectively.
What’s Next for TV Advertising in the Age of Digital?
From Addressable TV to automatic content recognition, television advertisers are finding new ways to tap into viewer data and delivered tailored marketing that can rival digital streaming. Learn more about these trends and what’s next with our latest blog!
Using Chatbots in Marketing to Broaden Reach & Engage Consumers
As chatbots continue to rise in popularity, many marketers are starting to wonder how they can integrate this artificial intelligence tool into their strategy plans. In our latest blog, we provide a quick overview on the benefits and various uses of chatbots.
How to Identify & Integrate Micro-Influencers with Your Marketing Strategy
KGBTexas has several years of experience working with micro-influencers, and we’ve learned they can be difficult to identify if you don’t approach the task with a specific strategy for their engagement. As with any solid marketing approach, influencer marketing requires thought, research and defined expectations. Once a brand’s goals and expected outcomes are established, the bulk of the work begins. Learn about the four key questions we ask ourselves, as we research influencers and narrow our selections.
Boycotts and Brands in Public Relations
The social activism stratagem isn’t new; boycotts have been the choice of consumers who want to voice their opinions via their pocketbooks for as long as brands have existed. But in today’s hyper-connected world, the impact a boycott can have on a brand has grown exponentially. One misstep can lead to an avalanche of protest – both on- and off-line – that can wreak havoc on a brand’s reputation, not to mention its bottom line.