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KGBlog

  • Why Data Storytelling?

    In an era of seemingly endless streams of data coming our way, data storytelling has become more essential than ever. After all, we remember stories, not spreadsheets. The information has meaning and value when it is memorable, personal and impactful. Read our latest blog to learn how you can leverage data storytelling to shape your company’s narrative and make it easier to engage others.

  • Brands’ Survival and Success in 2020

    In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.

  • Branding in the Public Sector

    In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.

  • Advertising During A Pandemic – Your Brand on Purpose

    Companies that have a clear understanding of why they exist can make better decisions about which actions to prioritize at any given moment. That’s particularly valuable in a crisis. Learn the value of leading your brand with purpose in our latest blog!

  • Future-Proof Businesses Led by Values.

    Product matters, but building a brand that is the heartbeat of a neighborhood or one admired around the world takes something more. And you won’t find it in a textbook or in an article on best practices. In part one of this two-part series, we’re going to visit a local brand and then compare at a global scale.

  • Company Culture? Here’s Where To Start.

    A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.

  • Three Questions Brands Must Answer

    “Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.

  • Top 5 Findings for Leaders’ Confidence Amid Pandemic

    If you’re anything like us, you’re pensively waiting for the world to change back to something that might resemble “normal”. And while you’re waiting, your confidence level in everything from the strength of your branding to employee engagement to using technology varies wildly. We have good news to share: You aren’t alone. Read our blog to learn more!

  • PR & Marketing Insights: Week of July 27-31, 2020

    As we kick off a new month, check out our marketing and public relations insights for interesting perspectives on branding, microbusinesses and work-from-home trends.

  • PR & Marketing Insights: Week of July 13-17, 2020

    Once again, we’re witnessing cities and states shift gears in response to the pandemic, stirring up more feelings of uncertainty. In the hope of balancing that, we’re sharing a curated selection of thoughts about leadership, strategy and the economic opportunity behind the COVID-19 mask. We found these marketing and PR insights helpful and think you will, too.

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