As advocates for autonomous vehicles pitch them as the solution to our transit troubles, they also assume a vision of transportation entirely reliant on cars. That assumption often becomes a reason to underfund modes of transportation that are safe, efficient, sustainable and cheaper. It also discounts the opportunity to leverage the same technology to move larger numbers of people.
The pandemic taught us many things and kicked off several trends, some of which we’ll take along with us into the future. As we all move forward, what of these will you apply to the way you and your team work? We’ve identified three we think have longevity.
In an era of seemingly endless streams of data coming our way, data storytelling has become more essential than ever. After all, we remember stories, not spreadsheets. The information has meaning and value when it is memorable, personal and impactful. Read our latest blog to learn how you can leverage data storytelling to shape your company’s narrative and make it easier to engage others.
In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.
Companies that have a clear understanding of why they exist can make better decisions about which actions to prioritize at any given moment. That’s particularly valuable in a crisis. Learn the value of leading your brand with purpose in our latest blog!
Product matters, but building a brand that is the heartbeat of a neighborhood or one admired around the world takes something more. And you won’t find it in a textbook or in an article on best practices. In part one of this two-part series, we’re going to visit a local brand and then compare at a global scale.
A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.
If you’re anything like us, you’re pensively waiting for the world to change back to something that might resemble “normal”. And while you’re waiting, your confidence level in everything from the strength of your branding to employee engagement to using technology varies wildly. We have good news to share: You aren’t alone. Read our blog to learn more!
Once again, we’re witnessing cities and states shift gears in response to the pandemic, stirring up more feelings of uncertainty. In the hope of balancing that, we’re sharing a curated selection of thoughts about leadership, strategy and the economic opportunity behind the COVID-19 mask. We found these marketing and PR insights helpful and think you will, too.
Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.
Just when you think some sense of normalcy is on the horizon, the world proves you wrong. As we ride the roller coaster, one of the best things we can do for ourselves and others — besides wearing a mask — is to keep learning. I hope you find this week’s marketing, advertising and public relations information insightful.