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Post-Pandemic Trends

Post-Pandemic Lessons and Trends

The pandemic taught us many things and kicked off several trends, some of which we’ll take along with us into the future. As we all move forward, what of these will you apply to the way you and your team work? We’ve identified three we think have longevity.

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social media channels 2021

5 Social Media Sites to Watch in 2021

Social media evolves so frequently, knowing which platforms best reach your target audiences is a challenge. Of the dozens of sites considered “ones to watch” this year, we culled the list to our recommended five.

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The Relevant Brand

The Relevant Brand

One day, everything was business as usual. The next, it was anything but that. Over the course of a year, our relationship with the world

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influencer social

The Influencer

Influencers have been a thing for longer than the term itself. What may have started as a marketing trend has become standard operating procedure for

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Why Data Storytelling?

In an era of seemingly endless streams of data coming our way, data storytelling has become more essential than ever. After all, we remember stories, not spreadsheets. The information has meaning and value when it is memorable, personal and impactful. Read our latest blog to learn how you can leverage data storytelling to shape your company’s narrative and make it easier to engage others.

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Branding in the Public Sector

In many areas, a public sector brand doesn’t face competition, so it doesn’t really need to sell itself. Rather, the brand needs to be what the community needs. Still there are challenges to building and marketing public sector brands. Our latest blog explores how public sector brands can better market their purpose, with examples demonstrated by our own clients amid the COVID-19 pandemic.

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future proof businesses

Future-Proof Businesses Led by Values.

Product matters, but building a brand that is the heartbeat of a neighborhood or one admired around the world takes something more. And you won’t find it in a textbook or in an article on best practices. In part one of this two-part series, we’re going to visit a local brand and then compare at a global scale.

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company culture at KGBTexas

Company Culture? Here’s Where To Start.

A company’s internal culture influences its brand as much as its customer’s perspective. So, it’s imperative that company leadership spend just as much time and effort listening to their own team members as they do their customers. Our latest blog explores how employers can achieve effective branding by listening to- and engaging with their employees.

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Three Questions Brands Must Answer

“Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.

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Top 5 Findings for Leaders’ Confidence Amid Pandemic

If you’re anything like us, you’re pensively waiting for the world to change back to something that might resemble “normal”. And while you’re waiting, your confidence level in everything from the strength of your branding to employee engagement to using technology varies wildly. We have good news to share: You aren’t alone. Read our blog to learn more!

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PR & Marketing Insights: Week of July 13-17, 2020

Once again, we’re witnessing cities and states shift gears in response to the pandemic, stirring up more feelings of uncertainty. In the hope of balancing that, we’re sharing a curated selection of thoughts about leadership, strategy and the economic opportunity behind the COVID-19 mask. We found these marketing and PR insights helpful and think you will, too.

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Corporate Social Responsibility in Action: a New Critical Element of Marketing & Public Relations

Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.

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Roller coaster of PR & Marketing during COVID-19

PR & Marketing Insights: Week of June 22-26, 2020

Just when you think some sense of normalcy is on the horizon, the world proves you wrong. As we ride the roller coaster, one of the best things we can do for ourselves and others — besides wearing a mask — is to keep learning. I hope you find this week’s marketing, advertising and public relations information insightful.

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Social Media Day 2020 Agency Picks

In honor of Social Media Day 2020, we asked our Papa John’s team to share some of their favorite client work. We’ve been partnering with local Papa John’s branches on social media for the past few years and have always loved how creative we can get with their content and campaigns (the pizza perks aren’t bad either). This blog features a list of the account team’s top picks!

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advertising & public relations agency

Taking Stock of Our Worldcom Public Relations Partnership

Our more than 25-year history of exceptional service, creative solutions and successful public relations, marketing and advertising campaigns enabled us to join Worldcom, an exclusive, worldwide partnership of agencies in 114 cities across six continents that collaborates on projects by providing unique subject-matter expertise. In our latest blog, we take stock of the many advantages this partnership has brought our agency amid a rapidly-changing world.

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