Public Relations Tips to Stop COVID-19 Cancellation Epidemic
Amid the disruption that COVID-19 is wreaking lies another epidemic – a slew of cancelled meetings and business initiatives. We’re already seeing the economic effects of the virus, and they have the potential to be massive. Scores of organizations of all sizes are suspending usual operations – and cancelling meetings — and sending employees to work from home. To maintain business continuity and ensure survivability, especially for B2B organizations, work cannot just come to a halt. Read our latest blog for tips from our public relations experts on how to keep communication clear and steady during this time.
Good Habits for Social Media Marketing in 2020
Social media is booming and shows no signs of stopping. This is not news to most of us, but headlines still shout about it, and it gets plenty of attention from anyone tasked with managing social media for themselves or their employer. While social media is a critical part of communications plans, it can be a total time suck. There’s plenty of information about best practices and hacks to get the most out of social media. But how about getting the most out of your social media managers? Read our blog to find out!
Emotional Labor in Business
Properly defining “emotional labor” has long been the center of many discussions, as it more frequently gets applied to workplace stress in modern times. However, some argue that there really is no such thing as emotional labor – it’s simply just “work” and the inherent stresses that come with certain aspects of that. In our latest blog, we dive into the varying definitions and discussions surrounding emotional labor, and how it’s related to the workplace, specifically for women and woman-owned businesses.
Is Content Validation the Next Growth Industry?
One benefit of the Cambridge Analytica/Facebook/Fake News drama that occurred last year – if there is one – is that the bright spotlight of scrutiny revealed not just the prevalence of disinformation and inaccuracy in online content, but also the shocking inability of the general public to use even the most basic information skills to understand the nature of the content they are reading. This opens the door for enterprising technologists: is there an opportunity to use technology to verify the accuracy of content and therefore restore some degree of trust? Learn more in our latest blog!
What Do You Meme? A Breakdown of Marketing with Memes
We know you’ve noticed that memes have become part of many brands’ social media marketing strategies. And we bet you’re curious as to why and whether or not memes might be something to include in your strategy, too. The answer isn’t a clear-cut “yes” or “no.” It completely depends on your audience(s) and your brand voice. Our latest blog dives into the key things to consider before incorporating memes into your marketing.
Turning Your Employees Into Social Media Influencers
While using micro-influencers in marketing is still trending, the idea of folding in a company’s own employees as advocates and influencers is regaining steam. So what does it take to turn your employees into influencers for your brand? Our latest blog touches on everything you need to know!
Harnessing the Power of Storytelling in Advertising
Storytelling can change perspective, influence thought, inspire action and sway opinion. Little wonder that storytelling is fundamental to successful marketing and advertising in today’s environment. In our latest blog, we discuss how we harnessed the power of storytelling for our client Howard Energy Partners in our award-winning campaign, Nueva Era.
Why Marketers Shouldn’t Ignore the Elastic Generation in Advertising
What we know as Baby Boomers has been renamed as the Elastic Generation, defined as age 50-70. The women in this group pose a big opportunity for marketers to flip the script. A recent report indicates that nearly 75% of Elastic Generation women ignore advertising because they find the messaging patronizing, annoying, stereotyped and out-of-touch. Our latest blog dives more into this generation and their perspective for better insight on how we can market and advertise to them more effectively.
What’s Next for TV Advertising in the Age of Digital?
From Addressable TV to automatic content recognition, television advertisers are finding new ways to tap into viewer data and delivered tailored marketing that can rival digital streaming. Learn more about these trends and what’s next with our latest blog!
Using Chatbots in Marketing to Broaden Reach & Engage Consumers
As chatbots continue to rise in popularity, many marketers are starting to wonder how they can integrate this artificial intelligence tool into their strategy plans. In our latest blog, we provide a quick overview on the benefits and various uses of chatbots.