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PR & Marketing Insights: Week of June 15-19, 2020

Nationwide, even amid incredible turbulence, businesses are seeing signs of growth and, in some cases, rebirth. We are at the half-way mark of the year, and it is certainly safe to say 2020 is shaping up to be a time of incredible change and challenge. Navigating the delicate landscape is more difficult than ever. Our latest blog includes information on the latest PR and marketing insights for this week!

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Racial Injustice

Brands Respond to Racial Injustice

In times of great change and significance, it’s always interesting to watch how not only individuals but also brands react, because consumers fully expect a brand to indeed have a reaction. However, when consumer sentiment varies, such as with social justice issues, generally out of a great deal of caution and apprehension brands often remain silent. Until now.

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health care workers

New Influencers Emerge Amid COVID-19

Since the onslaught of COVID-19, we’re seeing the tide turning on who we recognize as an influencer. In what used to be a sea of celebrities, essential workers and everyday heroes are now being praised as the “new influencer”. Our latest blog shares perspective on this shift of honoring the people, skills and talent that are arguably truly worthwhile as a welcome change. Plus the ways it might and already is influencing marketing strategy. Learn more!

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consumeer behavior

PR & Marketing Insights: Week of May 11-15, 2020

Businesses are opening up in phases, consumers are emerging from stay-at-home orders, and both are following social distancing and the CDC’s guidelines. While our “new normal” is emerging in some areas of the country, others remain locked down. Nonetheless, change is happening. Read our latest blog for new marketing research data that indicates what consumers are doing and how our collective expectations of behavior are evolving amid COVID-19.

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Marketing in Covid-19

PR & Marketing Insights: Week of April 27-May 5, 2020

Today many of us stand on the precipice of our local economies re-opening, but what kind of market are we re-opening to? The pandemic has also prompted a new perspective on brand purpose and opened up a (missed?) opportunity for technology to be one helpful step ahead of the consumer. But will these outcomes have a long-term, lasting effect? Read our latest blog to learn more!

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Managing Crisis Communications During COVID-19

While we’re in the midst of the COVID-19 crisis and managing communications accordingly, we can’t lose sight of what changes or “new normal” may be on the horizon that our messaging will need to address. Think of it as crisis communications planning while experiencing a crisis. In our latest blog, we discuss the importance of being proactive in crisis planning and staying 10 steps ahead in your brand’s communications strategy. Read to learn more!

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Crisis new mindset

Moving From Crisis to Hope & Recovery

Now that a global pandemic has uprooted every facet of our lives, each of us is finding it necessary to pivot and adapt to the new ways we live, work and play. In our latest blog, we look ahead to how we can be proactive in serving the future needs of businesses and brands once we return to a semblance of normalcy. Read now to learn more!

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crisis management

PR & Marketing Insights: April 13-17, 2020

Even through times of crisis management, our agency has still found ways to create impactful work for our clients. There is a large need for COVID-19 messaging for the various solutions our clients and communities are working on to help flatten the curve. Katie’s latest end-of-week blog touches on highlights from these experiences and learnings from another week of work-from-home agency life. Read to learn more!

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PR and Marketing

PR & Marketing Insights: April 6-April 10, 2020

Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on how brands are positioning their messaging during this time, how social media is keeping us together while we’re apart, and much more.

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PR & Marketing Insights

PR & Marketing Insights: March 30 – April 3, 2020

Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on countering consumer anxiety and fear, tips for inspirational leadership and more.

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Public Relations Tips to Stop COVID-19 Cancellation Epidemic

Amid the disruption that COVID-19 is wreaking lies another epidemic – a slew of cancelled meetings and business initiatives. We’re already seeing the economic effects of the virus, and they have the potential to be massive. Scores of organizations of all sizes are suspending usual operations – and cancelling meetings — and sending employees to work from home. To maintain business continuity and ensure survivability, especially for B2B organizations, work cannot just come to a halt. Read our latest blog for tips from our public relations experts on how to keep communication clear and steady during this time.

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The KGBTexas team planning at a video shoot.

Good Habits for Social Media Marketing in 2020

Social media is booming and shows no signs of stopping. This is not news to most of us, but headlines still shout about it, and it gets plenty of attention from anyone tasked with managing social media for themselves or their employer. While social media is a critical part of communications plans, it can be a total time suck. There’s plenty of information about best practices and hacks to get the most out of social media. But how about getting the most out of your social media managers? Read our blog to find out!

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KGB Texas Blog "Emotional Labor in Business" Featured Image

Emotional Labor in Business

Properly defining “emotional labor” has long been the center of many discussions, as it more frequently gets applied to workplace stress in modern times. However, some argue that there really is no such thing as emotional labor – it’s simply just “work” and the inherent stresses that come with certain aspects of that. In our latest blog, we dive into the varying definitions and discussions surrounding emotional labor, and how it’s related to the workplace, specifically for women and woman-owned businesses.

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Content Validation

Is Content Validation the Next Growth Industry?

One benefit of the Cambridge Analytica/Facebook/Fake News drama that occurred last year – if there is one – is that the bright spotlight of scrutiny revealed not just the prevalence of disinformation and inaccuracy in online content, but also the shocking inability of the general public to use even the most basic information skills to understand the nature of the content they are reading. This opens the door for enterprising technologists: is there an opportunity to use technology to verify the accuracy of content and therefore restore some degree of trust? Learn more in our latest blog!

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Meme Marketing

What Do You Meme? A Breakdown of Marketing with Memes

We know you’ve noticed that memes have become part of many brands’ social media marketing strategies. And we bet you’re curious as to why and whether or not memes might be something to include in your strategy, too. The answer isn’t a clear-cut “yes” or “no.” It completely depends on your audience(s) and your brand voice. Our latest blog dives into the key things to consider before incorporating memes into your marketing.

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Turning Your Employees Into Social Media Influencers

While using micro-influencers in marketing is still trending, the idea of folding in a company’s own employees as advocates and influencers is regaining steam. So what does it take to turn your employees into influencers for your brand? Our latest blog touches on everything you need to know!

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Harnessing the Power of Storytelling in Advertising

Storytelling can change perspective, influence thought, inspire action and sway opinion. Little wonder that storytelling is fundamental to successful marketing and advertising in today’s environment. In our latest blog, we discuss how we harnessed the power of storytelling for our client Howard Energy Partners in our award-winning campaign, Nueva Era.

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Why Marketers Shouldn’t Ignore the Elastic Generation in Advertising

What we know as Baby Boomers has been renamed as the Elastic Generation, defined as age 50-70. The women in this group pose a big opportunity for marketers to flip the script. A recent report indicates that nearly 75% of Elastic Generation women ignore advertising because they find the messaging patronizing, annoying, stereotyped and out-of-touch. Our latest blog dives more into this generation and their perspective for better insight on how we can market and advertise to them more effectively.

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Using Chatbots in Marketing to Broaden Reach & Engage

As chatbots continue to rise in popularity, many marketers are starting to wonder how they can integrate this artificial intelligence tool into their strategy plans. In our latest blog, we provide a quick overview on the benefits and various uses of chatbots.

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