PR & Marketing Insights: April 13-17, 2020
Even through times of crisis management, our agency has still found ways to create impactful work for our clients. There is a large need for COVID-19 messaging for the various solutions our clients and communities are working on to help flatten the curve. Katie’s latest end-of-week blog touches on highlights from these experiences and learnings from another week of work-from-home agency life. Read to learn more!
PR & Marketing Insights: April 6-April 10, 2020
Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on how brands are positioning their messaging during this time, how social media is keeping us together while we’re apart, and much more.
PR & Marketing Insights: March 30 – April 3, 2020
Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on countering consumer anxiety and fear, tips for inspirational leadership and more.
Public Relations Tips to Stop COVID-19 Cancellation Epidemic
Amid the disruption that COVID-19 is wreaking lies another epidemic – a slew of cancelled meetings and business initiatives. We’re already seeing the economic effects of the virus, and they have the potential to be massive. Scores of organizations of all sizes are suspending usual operations – and cancelling meetings — and sending employees to work from home. To maintain business continuity and ensure survivability, especially for B2B organizations, work cannot just come to a halt. Read our latest blog for tips from our public relations experts on how to keep communication clear and steady during this time.
Good Habits for Social Media Marketing in 2020
Social media is booming and shows no signs of stopping. This is not news to most of us, but headlines still shout about it, and it gets plenty of attention from anyone tasked with managing social media for themselves or their employer. While social media is a critical part of communications plans, it can be a total time suck. There’s plenty of information about best practices and hacks to get the most out of social media. But how about getting the most out of your social media managers? Read our blog to find out!
Emotional Labor in Business
Properly defining “emotional labor” has long been the center of many discussions, as it more frequently gets applied to workplace stress in modern times. However, some argue that there really is no such thing as emotional labor – it’s simply just “work” and the inherent stresses that come with certain aspects of that. In our latest blog, we dive into the varying definitions and discussions surrounding emotional labor, and how it’s related to the workplace, specifically for women and woman-owned businesses.
Is Content Validation the Next Growth Industry?
One benefit of the Cambridge Analytica/Facebook/Fake News drama that occurred last year – if there is one – is that the bright spotlight of scrutiny revealed not just the prevalence of disinformation and inaccuracy in online content, but also the shocking inability of the general public to use even the most basic information skills to understand the nature of the content they are reading. This opens the door for enterprising technologists: is there an opportunity to use technology to verify the accuracy of content and therefore restore some degree of trust? Learn more in our latest blog!
What Do You Meme? A Breakdown of Marketing with Memes
We know you’ve noticed that memes have become part of many brands’ social media marketing strategies. And we bet you’re curious as to why and whether or not memes might be something to include in your strategy, too. The answer isn’t a clear-cut “yes” or “no.” It completely depends on your audience(s) and your brand voice. Our latest blog dives into the key things to consider before incorporating memes into your marketing.
Turning Your Employees Into Social Media Influencers
While using micro-influencers in marketing is still trending, the idea of folding in a company’s own employees as advocates and influencers is regaining steam. So what does it take to turn your employees into influencers for your brand? Our latest blog touches on everything you need to know!
Harnessing the Power of Storytelling in Advertising
Storytelling can change perspective, influence thought, inspire action and sway opinion. Little wonder that storytelling is fundamental to successful marketing and advertising in today’s environment. In our latest blog, we discuss how we harnessed the power of storytelling for our client Howard Energy Partners in our award-winning campaign, Nueva Era.