PR & Marketing Insights: Week of May 11-15, 2020
Businesses are opening up in phases, consumers are emerging from stay-at-home orders, and both are following social distancing and the CDC’s guidelines. While our “new normal” is emerging in some areas of the country, others remain locked down. Nonetheless, change is happening. Read our latest blog for new marketing research data that indicates what consumers are doing and how our collective expectations of behavior are evolving amid COVID-19.
PR & Marketing Insights: Week of April 27-May 5, 2020
Today many of us stand on the precipice of our local economies re-opening, but what kind of market are we re-opening to? The pandemic has also prompted a new perspective on brand purpose and opened up a (missed?) opportunity for technology to be one helpful step ahead of the consumer. But will these outcomes have a long-term, lasting effect? Read our latest blog to learn more!
Managing Crisis Communications During COVID-19
While we’re in the midst of the COVID-19 crisis and managing communications accordingly, we can’t lose sight of what changes or “new normal” may be on the horizon that our messaging will need to address. Think of it as crisis communications planning while experiencing a crisis. In our latest blog, we discuss the importance of being proactive in crisis planning and staying 10 steps ahead in your brand’s communications strategy. Read to learn more!
Moving From Crisis to Hope & Recovery
Now that a global pandemic has uprooted every facet of our lives, each of us is finding it necessary to pivot and adapt to the new ways we live, work and play. In our latest blog, we look ahead to how we can be proactive in serving the future needs of businesses and brands once we return to a semblance of normalcy. Read now to learn more!
PR & Marketing Insights: April 13-17, 2020
Even through times of crisis management, our agency has still found ways to create impactful work for our clients. There is a large need for COVID-19 messaging for the various solutions our clients and communities are working on to help flatten the curve. Katie’s latest end-of-week blog touches on highlights from these experiences and learnings from another week of work-from-home agency life. Read to learn more!
PR & Marketing Insights: April 6-April 10, 2020
Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on how brands are positioning their messaging during this time, how social media is keeping us together while we’re apart, and much more.
PR & Marketing Insights: March 30 – April 3, 2020
Read our blog for the latest end-of-week update from our CEO, Katie Harvey, as we close out another week of social distancing due to COVID-19. Katie offers perspective on running a full-service marketing and public relations agency during this time, while also sharing helpful industry resources on countering consumer anxiety and fear, tips for inspirational leadership and more.
Public Relations Tips to Stop COVID-19 Cancellation Epidemic
Amid the disruption that COVID-19 is wreaking lies another epidemic – a slew of cancelled meetings and business initiatives. We’re already seeing the economic effects of the virus, and they have the potential to be massive. Scores of organizations of all sizes are suspending usual operations – and cancelling meetings — and sending employees to work from home. To maintain business continuity and ensure survivability, especially for B2B organizations, work cannot just come to a halt. Read our latest blog for tips from our public relations experts on how to keep communication clear and steady during this time.
Good Habits for Social Media Marketing in 2020
Social media is booming and shows no signs of stopping. This is not news to most of us, but headlines still shout about it, and it gets plenty of attention from anyone tasked with managing social media for themselves or their employer. While social media is a critical part of communications plans, it can be a total time suck. There’s plenty of information about best practices and hacks to get the most out of social media. But how about getting the most out of your social media managers? Read our blog to find out!
Emotional Labor in Business
Properly defining “emotional labor” has long been the center of many discussions, as it more frequently gets applied to workplace stress in modern times. However, some argue that there really is no such thing as emotional labor – it’s simply just “work” and the inherent stresses that come with certain aspects of that. In our latest blog, we dive into the varying definitions and discussions surrounding emotional labor, and how it’s related to the workplace, specifically for women and woman-owned businesses.