Three Questions Brands Must Answer
“Make the first move.” It’s a clever tagline that sums up how a woman can differentiate the Bumble dating app from any other. It speaks to something larger that brand innovators must do to be successful, and it starts with three questions.
Top 5 Findings for Leaders’ Confidence Amid Pandemic
If you’re anything like us, you’re pensively waiting for the world to change back to something that might resemble “normal”. And while you’re waiting, your confidence level in everything from the strength of your branding to employee engagement to using technology varies wildly. We have good news to share: You aren’t alone. Read our blog to learn more!
PR & Marketing Insights: Week of July 27-31, 2020
As we kick off a new month, check out our marketing and public relations insights for interesting perspectives on branding, microbusinesses and work-from-home trends.
PR & Marketing Insights: Week of July 13-17, 2020
Once again, we’re witnessing cities and states shift gears in response to the pandemic, stirring up more feelings of uncertainty. In the hope of balancing that, we’re sharing a curated selection of thoughts about leadership, strategy and the economic opportunity behind the COVID-19 mask. We found these marketing and PR insights helpful and think you will, too.
Corporate Social Responsibility in Action: a New Critical Element of Marketing & Public Relations
Corporate social responsibility has become a critical element in marketing and public relations plans, particularly during times of social strife. Cue COVID-19, Black Lives Matter and LGBTQ rights. Businesses, brands and celebrities have pivoted to focus on social responsibility and have been communicating their actions through advertising, social media and PR. While consumers have long memories, keeping up with which brand has done what – or nothing at all – and the outcomes get lost in the noise of communications. Did They Help? is a website that documents how brands and celebrities have been reacting to recent social issues and helps consumers track what’s being said and done, and by whom.
PR & Marketing Insights: Week of June 22-26, 2020
Just when you think some sense of normalcy is on the horizon, the world proves you wrong. As we ride the roller coaster, one of the best things we can do for ourselves and others — besides wearing a mask — is to keep learning. I hope you find this week’s marketing, advertising and public relations information insightful.
Social Media Day 2020 Agency Picks
In honor of Social Media Day 2020, we asked our Papa John’s team to share some of their favorite client work. We’ve been partnering with local Papa John’s branches on social media for the past few years and have always loved how creative we can get with their content and campaigns (the pizza perks aren’t bad either). This blog features a list of the account team’s top picks!
Taking Stock of Our Worldcom Public Relations Partnership
Our more than 25-year history of exceptional service, creative solutions and successful public relations, marketing and advertising campaigns enabled us to join Worldcom, an exclusive, worldwide partnership of agencies in 114 cities across six continents that collaborates on projects by providing unique subject-matter expertise. In our latest blog, we take stock of the many advantages this partnership has brought our agency amid a rapidly-changing world.
PR & Marketing Insights: Week of June 15-19, 2020
Nationwide, even amid incredible turbulence, businesses are seeing signs of growth and, in some cases, rebirth. We are at the half-way mark of the year, and it is certainly safe to say 2020 is shaping up to be a time of incredible change and challenge. Navigating the delicate landscape is more difficult than ever. Our latest blog includes information on the latest PR and marketing insights for this week!
Brands Respond to Racial Injustice
In times of great change and significance, it’s always interesting to watch how not only individuals but also brands react, because consumers fully expect a brand to indeed have a reaction. However, when consumer sentiment varies, such as with social justice issues, generally out of a great deal of caution and apprehension brands often remain silent. Until now.