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PR & Marketing Insights: April 13-17, 2020

This week, I’m pleased to share some of my team’s work as well as some creative ideas and thought-provoking industry news that I hope you find helpful. 

Katie

 

We’re in This Together

While other metropolitan transit authorities across the country struggle to communicate clearly and reassuringly to their stakeholders, San Antonio’s VIA Metropolitan Transit, one of our clients, is setting the tone for best practices. Through multiple communications channels, including social media, print and radio, VIA continues to share the steps it is taking to keep the community moving safely as seen in this television spot, which we were proud to create and produce with a distributed team working remotely.

Also, through their VIA Cares initiative, they’ve partnered with the City of San Antonio, San Antonio Housing Authority and local school districts to provide free mobile Wi-Fi to help students stay connected. And they’ve joined the San Antonio Food Bank in its mission to fight hunger by delivering supplies to homebound residents.

It’s all part of how they’re keeping San Antonio moving, when it matters most. We’re in this together.

Campaign Trail: Trade Coffee’s Remotely Produced Ad Embodies Creativity in Crisis

Creativity refuses to be squelched even during the strangest of times, as illustrated by direct-to-consumer (DTC) coffee company Trade. It produced a 30-second spot entirely remotely, featuring a dozen Trade employees gathering virtually. It closes with the line, “At least we have coffee.” Our team tapped into its can’t-be-squelched creativity as well, with our content producer Dan Segovia filming and producing this several social posts for our Papa John’s client entirely from his home/office, tapping his family for talent. Necessity is indeed the mother of invention.

SEO in the Age of COVID-19: Organic Impacts on the Retail Industry

As the e-commerce organic landscape continues to change, here are some essential SEO practices you can implement to help your site (and brand) be as strong as possible during the coming weeks, including monitoring keywords and queries, and creating messaging about how your business is supporting its customers during stay-at-home orders. Get all the insights here.

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