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PR & Marketing Insights: March 30 – April 3, 2020

As we look to close out another week, I wanted to share some helpful insights. Our team has been running at full throttle all week, as I’m sure yours has, too. It seems like the situation changes almost hourly. Fortunately, some things are consistent, like our collective commitment to get through this together and come out on the other side stronger, if not different.  With so much disconcerting news flooding the airwaves every day, I wanted to offer a counterbalance. There’s also positive news and insights being distributed from a wide swath of resources each week. I want to continue sharing the best of what I’ve seen with you. Meanwhile, as my team and I continue to support you in any way you need, we’re sending out our best wishes for a safe and healthy weekend.

Best, Katie

 

Advice from Harvard Business Review

I revisited a great Harvard Business Review article titled, “Roaring Out of Recession,” and although it’s 10 years old, it holds timeless advice amid some shocking statistics. The most profound insight is that a combination of strategies including cost cutting, investments in marketing,  and R&D and asset development allow companies to emerge as postrecession leaders. Our world after the COVID-19 pandemic will undoubtedly be unlike anything we can imagine, but a multipronged strategy is the best antidote to a recession that will help companies regain momentum once the downturn ends.

Click here to view the full article.

A Little Inspiration

Amid all the gloom and doom, we need some inspiration. I found some in Simon Sinek’s TEDx-Puget Sound talk about a powerful model for inspirational leadership. Take a few minutes – less than 20 minutes – learn about what he calls The Golden Circle. Then ask yourself, “Do I know why I do what I do?” And challenge yourself, are you leading from that “why”? Click here to watch the entire talk.

Dealing with Consumer Anxiety and Fear

Elizabeth Marshall Black and I attended an AdWeek webinar sponsored by Resonate about how marketers should react in uncertain times and the importance of staying closely connected to customer needs as a filter to make decisions. And although the content was specifically geared toward our industry, there was some great learning that can be applied across the board. Register here to access a recording of the webinar.

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