PR & Marketing Insights: Week of May 11-15, 2020
COVID-19 Continues to Affect Consumer Behavior
As the situation continues to unfold rapidly and change on a weekly basis, Shopkick and Trax joined forces. They analyzed the shifts in behavior over two months to uncover key insights for brands and retailers. Answers to pressing questions include:
- Are consumers using new channels to shop as the pandemic intensifies?
- How are growing safety concerns impacting trip frequency and basket size?
- Is the economic crisis changing consumer attitudes toward non-essential spending?
- How has panic buying affected inventory levels from month to month, and state to state?
Read the full report here.
Marketers Using Pinterest to Find COVID-19 Hobbies
As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. “It’s like this manifestation of ideas and an ideal state,” said Peter Chun, senior Vice President and global head of partnerships and growth at VaynerMedia. “It’s like a utopian view of a post-COVID world. And from a marketer’s standpoint, it’s actually a really good way to probably coordinate where consumer spend will ultimately get to.”
Consumer Behavior & Perception During COVID-19
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