KGB Dots

Papa John’s

What do you do when your client needs to stand out in a heavily advertised product category? You get local. Hyper-local.

Adding local flavor

to a national brand

At KGBTexas, we know San Antonio. We know what gets the city excited and the community’s sometimes-odd sense of humor. Those insights led to creating clever, hyper-local, and engaging social media communications.

We put a San Antonio spin on the national brand’s voice, and created a uniquely local look and feel for the franchisee. We created social media posts that incorporated video and animation and tied into the city’s love for its Spurs. Finally, we took our distinctive quirkiness to the streets of San Antonio, popping up at the events locals consider.

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