Overwhelming Interest for Under-the-Sea Attraction
San Antonio is no stranger to family entertainment. So, in a city chockfull of choices, SEA LIFE San Antonio faced the formidable challenges of building awareness, generating buzz and attracting visitors.
Our PR team dove right in, creating unique media and influencer opportunities that teased SEA LIFE San Antonio’s grand opening in compelling ways. Because the aquarium houses more than 3,000 sea creatures, we were able to maintain a steady stream of earned media coverage by highlighting fish as they arrived at the aquarium. Each broadcast news outlet was given the opportunity to meet and interact with a specific animal, so that each story was unique to each outlet and featured exclusive content.
Social media influencers from San Antonio and the region were invited to visit SEA LIFE prior to opening for a coveted sneak-peek. We also provided tickets to give away to their followers, which generated interest and helped boost SEA LIFE’s social media following on Instagram by more than 300%.
In the two-month period leading up to the grand opening and from the event itself, PR efforts resulted in more than 21 million impressions and $261k in earned media value. Memorial Day weekend, which followed the grand opening event, was a sell-out as were several weekends following.